What does an AI chat agent for your business actually cost?
We break down the real costs — no fine print. From free options to custom solutions, with real numbers.
The problem with pricing in this sector
Almost no chatbot platform shows its real price. What you see on the pricing page is the entry point. Then come the extras: cost per message, cost per additional user, cost for “AI credits”, cost to remove the watermark, cost for the WhatsApp integration…
A real example: a platform advertising “from €29/month” ends up costing €150–200/month once you activate the AI, add 3 users, and connect WhatsApp.
An honest cost breakdown
Option 1: Do it yourself (€0–50/month)
- WhatsApp Business App with quick replies: free
- A basic flow bot like ManyChat: €15–50/month
- Limitation: can’t handle questions outside the script, doesn’t learn, can’t manage context
Option 2: SaaS platform (€100–400/month)
- Wati, Respond.io, Tidio with AI: €100–400/month in practice
- Includes dashboard, team seats, metrics
- Limitation: the AI is generic — the bot doesn’t know your sector in depth
Option 3: Custom AI agent (€150–300/month)
- Agent configured specifically for your business
- Knows your services, prices, hours, and policies
- Integrated human handover
- Real infrastructure cost: €10–50/month (the rest is service and maintenance)
The right question isn’t “how much does it cost”
It’s “how much does NOT having it cost me”. If you lose 5 leads per month by not responding outside business hours, and each lead is worth €200, you’re losing €1,000/month. An agent at €200/month pays for itself in the first week.
Our pricing philosophy
At Nexo we believe in full transparency. Setup from €500 (depending on complexity). Monthly fee from €150. No lock-in. No hidden costs. If it doesn’t add value, you cancel — simple as that.
Want to see how it would work for your business?
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